The Referrer API allows you to know from which environment the user who downloaded your android application accessed the playstore. It makes it easier for us to distinguish between organic vs.
https://play.google.com/store/apps/details?id=com.example.application
&referrer=utm_source%3Dgoogle
%26utm_medium%3Dcpc
%26utm_term%3Drunning%252Bshoes
%26utm_content%3Dlogolink
%26utm_campaign%3Dspring_sale
You can read details from the link below.
https://developers.google.com/analytics/devguides/collection/android/v4/campaigns
